Conservative Clients

Are clients just conservative by nature? All of them? It seems that the people who actually get out there and take risks might be doing it all for themselves rather than outsourcing.
This is all heresay and based solely on my own limited observations, but why aren't we getting any clients that want to do something new? Even a client that wants to be a little less conservative? Here's my list of reasons why this might be the case:

1. We're crap at being creative - It could be the case. Maybe.
2. All the clients who come to us are conservative - I thought the word "Cooch" just screams independant creativity!?
3. We are too expensive for people to pay for hours and hours of our time for potentially no return.
4. This city has no risk takers left - they all moved up north to earn some real money.
5.  If I had a great, creative on-line idea for something fresh and exciting, would I want to give it to a client for a once off fee and see them take all the accolades? 
6. If I were a client with a fresh and exciting idea, I'd probably want to keep it all in-house, hire capable people to work directly for me, and keep a really close control over expenses and outcomes because I could give them a nudge into line whenever I wanted. If I was a client that is.
7. 
   

The Old Spice Guy on a horse campaign seemed to be all run by a small-ish in house team.


TBC....